En pratique :Volume horaire de cours : 46
Volume horaire global de TD : 30
Volume horaire globale de travail personnel : 30
Langue principale : Anglais
Nombre de crédits européens : 5
Capacité d'accueil : 20
Description du contenu de l'enseignement
This course is a weekly supervised workshop on new innovative business creation. The Business Development Lab lets students work in teams on the development of a ICT business project. This course is mainly concentrated on project work throughout the main phases of a new venture. In addition the Business Development Lab contains applied lectures from academics and practitioners.
The BDL course follows the main phases of a business development. (a) idea recognition – (b) business modelling – (c) Costumer and technical development – (d) Business Plan presentation (costumer and investor oriented).
The Business Development Lab course covers:
- Business ethics, sustainability and valuation practices
- Business Model Canvas
- Methods for prototyping
- Lean startup methodology concept (customer discovery, customer validation)
- Methods and tools for evidence-based decision making, iterative development, field work, evidence collection
- Entrepreneurial finance (cash flow management, financial scenarios)
- Other business plan methods and tools (market analysis, strategy, marketing, market entry)
- Intellectual assets management
- Pitching and oral communication
Compétences à acquérir
After completion of this module, the students should be able to demonstrate ability to:
- Apply the learned knowledge for development of a new product or business concept.
- Recognize diverse obstacles in transforming an idea or technology into a business project.
- Invent or find solutions to address and solve the project main challenges (customer problem, functionality, business model, development…).
- Work in teams and to reflect upon team processes.
- Drive his project according to the dimensions of (1) customer problem/solution discovery (including in relation to the product technical development) and (2) market discovery (related to strategic thinking) in ways that are relevant for the situation.
- Use analytical business skills to recognize, assess and/or develop business opportunities in relation to all dimensions covered in his project: market, customers, competition, environment and human, material and technical resources.
- Relate the value proposed in his project to all relevant stakeholders including producers, customers, shareholders, communities, ecological systems and policies as appropriate.
Modalités d’organisation et de suivi
This course is based on a weekly supervised workshop followed by autonomous group work.
Bibliographie, lectures recommandées
- Business Model Generation , 2010, Alex Osterwalder & Yves Pigneur
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers , 2014, Geoffrey A. Moore
- The Innovator's DNA : Mastering the Five Skills of Disruptive Innovators , 2011, Jeff Dyer, Hal Gregersen and Clayton Christensen
- The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company , 2012, Steve Blank and Bob Dorf
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses , 2011, Eric Ries