En pratique :Volume horaire de cours : 36
Volume horaire global de TD : 12
Volume horaire globale de travail personnel : 30
Langue principale : Anglais
Nombre de crédits européens : 5
Capacité d'accueil : 20
Description du contenu de l'enseignement
The course unit “Knowledge and intangible assets management” is part of the optional module in Innovation and Entrepreneurship. This course unit presents a deeper understanding of business management fundamentals specifically targeted at the context of knowledge economy. It focuses on the management of intangible assets within and between organizations, as well as the environment in which they develop.
- Strategic management of intangibles assets
- Intangible assets and innovation
- IP policy system
- IP economic rational
- Alternative strategies to protect intangible assets
- Intangible assets and business strategy
- Applications for software and digital industries
- Digital businesses in the knowledge economy
- Economics of knowledge
- Clusters and the geography of innovation
- Communities and social networks
- Open innovation
- Scientific and technological controversies
- Business model typology
- Financing innovation and valuation process
Compétences à acquérir
After completion of this module, the students should be able to demonstrate ability to:
- Apply analytical social, economic and business research concepts and methods to recognize, assess and/or forecast business opportunities in their cases studies and/or projects.
- Identify appropriate strategies for risk reduction potentially in relation to all dimensions covered in the student’s study and/or project: market, customers, competition, environment and human, material and technical resources.
- Leverage the valuation process as an ongoing collective and distributed practice where environmental, economic, societal and political dimensions are embedded. The students should be able to relate value to all relevant stakeholders including producers, customers, shareholders, communities, ecological systems, etc.
- Focus and ground their study and/or project in the information gathered through journalistic articles, scientific papers, corporate documentation, public or self-made survey and interviews, etc.
Modalités d’organisation et de suivi
This course is based on introductory lectures on the above topics. These lectures are complemented with individual and group assignments (case studies) on key topics.
Bibliographie, lectures recommandées
- Richard Florida (2002) The Rise Of The Creative Class: And How It's Transforming Work, Leisure, Community And Everyday , 2002
- Henry William Chesbrough (2006) Open Innovation: The New Imperative for Creating And Profiting from Technology
- Geoffrey A. Moore and Regis McKenna (2006) Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Clayton M. Christensen (2011) The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
- Chris Anderson (2014) Makers: The New Industrial Revolution
Intervenant(s)ALVARO PINA STRANGER
The access to the course is reserved for students who have taken the course “Innovation& Entrepreneurship Basics” from the first semester.